SEO: Homepage Optimization

This is one of the important factors when you're starting to make your web page. It is very important to have a good homepage optimization because it will help you increase your home page traffic. Ranking your home page between top 20 searches is really important. You will probably find it so hard to find your site on the result page when it is not in the first 20 hits.This is how you can optimize your web page. Correct titling of your page is one of the most important actions. You should know that web search engines put a lot of importance in every page title in sorting hits on SERPs. The title must be a short description of your web page and should be structured with your keywords. The keywords shouldn't be repeated in the title for search engines will consider it as a spam which will lead...

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PPC and SEO Working Together

Most companies are often faced with the dilemma of determining how to maximize limited online marketing budgets. Are you looking for high performance, but need to be conscious of costs? So what tactics should be used, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different online marketing strategies, with each side having their own supporters as to why their respective online marketing effort is the most effective. SEO can generate great results, but it often requires patience to achieve higher rankings and is seen as a long term strategy. PPC has more control, but can be very costly depending on the industry.If your PPC and SEO campaigns aren’t talking to each other, you’re wasting a lot of time and money. Whether the work is being done in house, at a single agency...

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Google Docs Adds Pagination

Every time I get writer’s block, I head somewhere else to write. I don’t just mean grabbing my laptop and going to a coffee shop, either (though I do that too). I mean going to a library or a friend’s house and using their computer. I’m able to do this because so much of the world of productivity has moved onto the web – including cloud document creation through services like Google Docs.However, Google Docs, is nonetheless limited in a number of ways, making certain tasks impossible, and the constant development struggle for the Docs steam is implementing all the necessary features from the established world of offline document creation. Over the last year Google has implemented a wide array of these features, but one of the most crucial was added today (on April 12th): pagination.Pagination,...

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